International Acquisition Manager — Articulate
Articulate is a global leader in EdTech, and a recent funding round has fuelled a serious headcount push across the business. We were tasked with filling several roles as part of that expansion, including the International Acquisition Manager — and we found our hire within the first few days.
With Articulate pushing hard into new geographies, we were asked to find a heavyweight growth marketer based in India. Working closely with the team out in the US, we spent time understanding the type of profile they wanted, and exactly how they worked remotely, so we could identify the characteristics and values that would integrate best with the existing team.
The brief
The brief was weighty. They wanted someone with experience of working within a US business in a lead generation, growth or acquisition role, with at least 15 years' experience and a genuine “go work it out” attitude.
It was key that this person could take on paid digital channels without friction, and that they could bring real knowledge of the APAC region — able to manage the nuances between countries, starting with India but eventually broadening out further. That meant finding someone who not only had experience of working within a US company, but who had demonstrable, hands-on experience of expansion into multiple APAC countries.
Sourcing & screening
We used multiple AI agents to long-list our candidates — agents trained on our own database, agents trained on LinkedIn, and agents that ran a huge variety of Boolean searches to identify candidates who sat beyond the usual keywords. A further agent assessed each candidate against the requirements and scored them, and another identified potential gaps and questions to ask.
We then hand-curated the list, identifying the individuals to interview and running an outreach programme through InMail and email. Every candidate we spoke to was screened for 30 minutes over Google Meet, talking in depth through the role, their achievements and their background.
The outcome
Our hunch that one of the first candidates we spoke to was the right person turned out to be correct. Two other candidates made it through to the final round before the selection was made, and the successful hire continues to make a significant impact at Articulate as the company carries on its expansion globally.
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