Resources — Example Recruitment

RESOURCES

We didn’t forget how to do marketing, by the way. This is our collection of resources for everyone, whether you’re hiring or getting hired. Our thoughts, newsletters, in-depth reports, our podcasts, case studies and a huge database of job descriptions. All yours.

TOOL

Salary Benchmark Tool

Chat with ExampleBot to benchmark a marketing role against real, live market data — salary ranges, comparable roles, benefits and work policy, built as you go.

THOUGHTS

Is AI Really Changing Recruitment At All? A Year with LLMs…

How Content Roles Very Quietly Became Very Important

Fixing The Leaky Talent Pipeline

Meet the AI Candidate

Pinpointing up-and-coming talent for a leading HealthTech company

Hiring Introverted Candidates

On Diversity Of Thought & Hiring People You Disagree With

When You Know, You Know...

It's Not Me, It's You. When Candidates Revolt.

The Passion Trap - Why The Best People Aren't Always Following Their Passion

On Doing Things That Are Hard and Slow

Good People = Growth, A Financial Analysis

The Danger of Incentives

Why We Should All Aspire To Inbound Talent Acquisition

Talent Doesn't Just Want A Job...

The Insult Of Anonymous CVs

The Art Of Finding Extraordinary Talent

Some Perm Recruiters are Cheaper Than Other Recruiters (Why?)

The Unearned Advantage of Pretty Privilege

How To Find Young, Inexperienced Marketing Talent

The Eight-Week Window, And Why You Need To Move Quickly

I hope this finds you well...

In praise of Middle Managers

We Need To Talk About Boys

Good Candidate, Bad CV?

Why Conversational Interviews Work, And How To Do It

Bollocks to Cultural Alignment?

Do You Get More Candidates When Hiring Multiple Recruitment Agencies?

Distressed hires & Planned hires

On hiring marketers with difficult backgrounds & the value of curiosity

You're just not ready yet (it's OK)

On recruiting for agencies vs in-house roles

Why interviews are decided in the first 3 seconds, and why you only need a sip of the milk to know if the bottle is off...

Understanding Your Available Talent Pool of Digital Marketers with the benefit of fancy Venn Diagrams

Ten Things Candidates Can Do To Stand Out From The Crowd

How to listen

The importance of shutting up

Product Marketing: Autumn 2026 Salary Benchmarks

Rejected: Why Candidates Are Turned Down

The Negotiation Playbook

Startup Equity 101

The Product Marketing Interview Guide

Marketing Jobs of the Future

From CMO to CEO: Why the Ladder is Broken for Women in Digital & B2B Marketing

The Death of the CV: What's Coming Next?

The B2B Marketing Skills That Actually Matter: A Hiring Manager's Guide

Reading Between the Lines: The Psychology of Interviews

Ageism and the Struggle of the Senior Marketer

Are We Running Short of Project Managers? 2025 Market Analysis

B2B Marketing Talent Report 2025

The Marketing Jobseeker Survey, Q4 2024

The State of Demand Generation: Salary Survey & More 2024

The Example Hiring Process Workbook — Our Best Practices

The Example Job Spec Workbook: Build Interest In Your Roles

Fixing the Leaky Talent Pipeline

The Example Guide to Working with Recruitment Agencies

Hiring for Behaviour — Our Guide to Hiring Beyond Skills

The Example Interview Workbook: Making Quick, Fair Decisions

The Example InMail Workbook — Boosting Response Rates

Product Marketing's Perfect Storm: Why PMMs Are Having Their Moment

The Great Unbundling of Marketing

The £270k Content Role

Elliot Davis on Building Brands Across the Globe

In Conversation with Kiersten Geiger

In Conversation with Zoe Watson

In Conversation with Meghan Davies

In Conversation with Elle Lacey

Ageism in marketing

The Psychology of Interviews

Why Generalists Matter

In conversation with Sia Koppakka

Fixing the Leaky Talent Funnel

In Conversation with Stephen Allen

Is AI Coming For Your Marketing Career?

International Acquisition Manager — Articulate

Finding a Content Unicorn for DeepOpinion

Finding a Voice for ABM at ISMS Online

Fuelling Growth for LongStoryShort

FatJoe - Head of Marketing

Product Marketing Executive / Associate Product Marketing Manager