How much does a product marketer cost in New York?

Our Product Marketing: Autumn 2026 Salary Benchmarks (Autumn 2026) puts US product marketing managers at $108k–$145k (average $124,000), senior PMMs at $155k–$235k and Director/VP of product marketing at $180k–$327k. Across the 2 New York product marketing roles in our live data right now, base pay runs $160K–$250K, usually plus equity at startups.

What does a growth marketer earn at a New York startup?

Across the 6 New York growth and demand gen roles in our live data right now, base pay runs $117K–$240K. Founding and lead roles sit at the top of that range, and most include equity.

Do New York startups expect marketers in the office?

Mostly, yes. 7 of our 11 live New York searches are five days a week in the office, and the rest are hybrid. It's worth being upfront about it in the job description, because it narrows the pool.

How long does the process take?

We can have our agents sourcing within minutes of taking a brief, and we can be developing our outreach within a day - which means we could be interviewing your next hire within a few days of having taken a brief from you. From there, the process depends on how quickly you can move internally, but we would usually recommend that our internal processes take anything from 5 to 15 days depending on the shape of the market.

What is the difference between retained and contingent?

Retained gives you priority - and more of our time. We dedicate more time (and tokens) towards sourcing with higher-capability models, and we spend more time talking to people. This is because we're guaranteed to be paid for our work. Contingent search is best for hires where the candidate is easier to find, and there is a larger addressable candidate market. This is not usually the case with startups & scaleups.

What happens if a hire doesn't work out?

Simple - we replace them. You have a 12-month period when you work with us on a retained basis, and if your candidate leaves within that period, we replace them free of charge.

How do you find candidates?

Very often, we already know them. We run a private discord for our candidates in New York and London, we have a huge network of PMMs and growth & senior marketers globally, and as marketers, we use our decades of marketing knowledge to run a recruitment agency differently - meaning we know how to attract the right candidates without having to be salesy or pushy.

MARKETING RECRUITERS FOR NEW YORK STARTUPS

Whether you're finding your founding marketer in New York, or building out the function — we've been there. As headhunters who are deeply embedded in the startup & scaleup ecosystem, we speak to talented marketers every day who are looking for their next move. And it has to be the right one.

Call our New York line: (332) 290 9291

live NYC marketing searches on our desks right now

$458m

raised across 6 verified NYC rounds this week

verified NYC marketing layoffs reported this week

marketing leadership moves & open seats tracked

SALARIES

What startup marketers earn in New York right now

Live ranges from the roles in our data this week, next to our product marketing benchmarks. Base salary only — most startup offers add equity on top.

Live New York roles

From our own live New York searches. Updates automatically.

Discipline	Base salary	Based on
Product marketing	$160K–$250K	2 live roles
Growth & demand gen	$117K–$240K	6 live roles
Marketing leadership	$140K–$200K	2 live roles

Product marketing benchmarks (US)

From our Product Marketing: Autumn 2026 Salary Benchmarks (Autumn 2026). US-wide figures.

Level	Range	Average
Junior	$75k–$110k	$92,000
Product marketing manager	$108k–$145k	$124,000
Senior	$155k–$235k	$178,000
Director/VP	$180k–$327k	$215,000

Hiring for a specific role? Benchmark it free with our Salary Benchmark tool →

THE NEW YORK MARKET THIS WEEK

Who's raising, who's hiring, who's moving

From Pipeline Pulse New York, our weekly, sourced round-up (Week of 20 September 2026 — sourced & verified).

Fresh funding (and what it means for marketing hires)

Medici BrandsSeries B · $250MAnnounced 2 Sept 2026 (PR Newswire), co-led by Greenoaks and Valor Equity Partners. Owner of David protein bars, now in 35,000+ stores. Posted a Lifecycle Marketing Associate role the day the round was announced, plus a Social Media Manager for its HallPass brand nine days later.

Savvy WealthSeries C · $100MAnnounced 9 Sept 2026 (WealthManagement.com), led by Halo Fund. Two New York marketing roles went up 1 Sept — a Senior Product Marketing Manager and a Senior Manager, client marketing. Neither publishes a salary.

HighstockSeries A · $30MAnnounced 10 Sept 2026 (a16z), led by Andreessen Horowitz. No marketing role posted, but a Growth Lead for new verticals is open at $140K–250K, working directly with the CEO.

EvvySeries B · $40MAnnounced 15 Sept 2026 (TechCrunch), led by Catalio Capital Management. A VP of Marketing seat has been open since 18 May — four months and counting, so not a fresh post-round hire.

FootprintSeries B · $25MAnnounced 16 Sept 2026 (The SaaS News), led by QED Investors. Stated plan is to double engineering and sales — not marketing. Eleven roles open, none of them marketing.

TareSeed · $13.25MAnnounced 16 Sept 2026 (Fortune), led by Blockchain Capital. No careers page found — hiring signal unknown rather than absent.

Leadership moves & open seats

HiltonDepartureMark Weinstein, global CMO across Hilton's 28 brands for 16+ years, has left for Target, where he's now chief marketing and guest experience officer (Target press release, 14 Sept 2026). No Hilton successor named.

WorkdayDepartureEmma Chalwin, CMO at Workday, becomes Accenture's CMO on 1 Oct (Accenture newsroom, 8 Sept 2026) — leaving the Workday seat open too.

EliseAIBuilding out senior marketingHiring a CMO ($300K–450K), VP of Marketing ($275K–350K) and VP of Growth ($275K–350K) in New York, all with published salary bands (live as of 19 Sept 2026) — one of the biggest senior marketing builds in the city right now.

Layoffs — talent coming onto the market

No verified NYC marketing layoffs this weekWe looked. Nothing we could confirm and source for New York this week.

DASHBOARD · WEEKLY

PIPELINE PULSE

Pipeline Pulse New York

See this week’s dashboard →

ON OUR DESK

Our live New York searches

Roles we're working on right now. Client names stay confidential.

TRACK RECORD

Recent New York searches we've run

Field Marketer · B2B SaaSHead of Product Marketing · FinTech · Series CGrowth Marketing Lead, Performance · B2B SaaSFounding Demand Generation Manager · FinTech · Series BGrowth Manager, Marketplace · AI · SeedProduct Marketing Manager · FinTechFounding Growth Lead · Logistics & Freight Technology · SeedSenior Field Marketing Manager - Health Systems · Healthcare Technology · Series CProduct Marketing Manager · AI · SeedProduct Marketing Mastermind · B2B SaaS · Series APerformance Marketing Lead · AI · SeedHead of B2B Marketing · AI · Series B

NYC PRODUCT MARKETING & GROWTH CANDIDATES — Worth meeting nowSee all →

Senior, Growth & Performance Marketing

Brooklyn area, USE-commerce4–7 years

✓ Built an in-house marketing attribution system, saving $100-150K versus outside consultants✓ Used that system to prove a 10% YoY growth target was achievable on a flat budget✓ Leads growth marketing for a fashion resale marketplace with 50M+ members

IC, Growth & Performance Marketing

New York City Metropolitan AreaConsumer Startup4–7 years

✓ Manages influencer marketing at a major direct-to-consumer meal-kit brand, having previously run affiliate & content marketing for a leading US home goods retailer✓ Now co-founding her own startup, after building a career spanning affiliate, influencer, content and product marketing across the US and Turkey

Manager, Product Marketing

New York area, USMarketing / Tech1–3 years

✓ Runs fractional 0-to-1 go-to-market strategy across several Series A data-infrastructure startups at once✓ Currently product marketing for a fast-growing AI/data platform✓ Independent marketing leader trusted by five+ venture-backed startups in parallel

IC, Product Marketing

New York City Metropolitan AreaB2B SaaS13–20 years

✓ Built the product marketing function from scratch at a session-replay/analytics SaaS company — positioning, messaging, alliances, analyst relations and sales enablement✓ Now Senior Product Marketing Manager at a major financial-close/accounting automation platform

WORKING WITH US

Contingent

✓ Per role, exclusive only✓ 12-month guarantee✓ 25%

Retained

✓ Priority hire, 12-month guarantee✓ 5% deposit✓ 5% on interview✓ 10% on start date✓ 5% on 2-year tenure

Embedded

Scale your GTM function long-term.

✓ Significant savings vs contingent & retained✓ Our services, in-house

HOW WE WORK

Eight stages, one search — nothing skipped

If there's friction in the recruitment process, that's a good thing — so long as the candidate experience is frictionless. It means we're rigorous in selection, rigorous in scrutiny, but fair and transparent with everyone involved. Because out of friction comes a solution — the archetype you want. Or better. This is our process…

The Brief

We need to understand you

…why you're hiring

…what your challenges are

…the archetype you need

The Agents

We run 6 agents to source & assess

We run a search by hand in parallel

Candidates are scored & prioritised

We tweak & adjust the search and run again

The Calibration

We work with you to calibrate on profiles

We build a report to show our progress

We discuss ideal profiles, questions to ask

We adjust the search and keep sourcing

The Outreach

We build our campaign

We define our messaging

We run our email & linkedin campaigns

We make initial phone calls

The Assessment

We hold 30-minute calls with candidates

Notes are held against the candidate in the system

All calls are with a former marketer

We develop our shortlist for presentation

The Shortlist

We present our final shortlist

Reasons why, reasons why not

We arrange interviews for you

We act as the independent liaison

The Process

We work through to negotiation

We help you prepare the offer

We help you prepare for onboarding

We stay in touch throughout onboarding

The Proof

We only bill the final 5% on 24 months (if they are still there)

92% of our candidates stay at least 24 months

0% of our candidates have failed probation

All of our trustpilot reviews are five-star *****

The Brief

We need to understand you

…why you're hiring

…what your challenges are

…the archetype you need

The Agents

We run 6 agents to source & assess

We run a search by hand in parallel

Candidates are scored & prioritised

We tweak & adjust the search and run again

The Calibration

We work with you to calibrate on profiles

We build a report to show our progress

We discuss ideal profiles, questions to ask

We adjust the search and keep sourcing

The Outreach

We build our campaign

We define our messaging

We run our email & linkedin campaigns

We make initial phone calls

The Assessment

We hold 30-minute calls with candidates

Notes are held against the candidate in the system

All calls are with a former marketer

We develop our shortlist for presentation

The Shortlist

We present our final shortlist

Reasons why, reasons why not

We arrange interviews for you

We act as the independent liaison

The Process

We work through to negotiation

We help you prepare the offer

We help you prepare for onboarding

We stay in touch throughout onboarding

The Proof

We only bill the final 5% on 24 months (if they are still there)

92% of our candidates stay at least 24 months

0% of our candidates have failed probation

All of our trustpilot reviews are five-star *****

WHAT PEOPLE SAY — hiring managers and candidates, on the record

4.4/5 on Trustpilot →

★★★★★

“After months of searching on our own, Gareth found the perfect profile within just a few weeks.”

Patricia Barbosa

Hiring manager

via Trustpilot

★★★★★

“Gareth took the hassle out of the entire process, and put together a strong, well-curated shortlist of genuinely high-quality candidates.”

Shane GB

Hiring manager

via Trustpilot

★★★★★

“Gareth understood our business and sent us some amazing candidates pretty quickly. As Gareth said, unicorns do exist, I just needed him to find them.”

Emily Bradley

Head of Business Operations, FatJoe

Hiring manager

Read the case study →

★★★★★

“Gareth was instrumental in helping me land my next job and secure a higher salary.”

Sanjana Satish

Candidate placed

via Trustpilot

CASE STUDIES — Real briefs, real hires

CASE STUDY

PLAYBOOKS — Our guides to hiring marketers