MARKETING RECRUITMENT — NEW YORK. LONDON. BEYOND.

We believe headhunting for tech start-ups & scale-ups should be held to a higher standard. We deliver marketing candidates you won't find on job boards, hand-chosen by former marketers who have a financial stake in their success, and your growth.

I'm a hiring manager → I'm a candidate →
TRUSTED BY TEAMS AT
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Why work with Example?

Recruitment is complex. At this level, it’s about trust, knowledge and networks. The best candidates are coveted – their inboxes are their job boards. So they won’t speak to AI screening, and they don’t talk to most recruiters.

But they do talk to us. Because we’re former marketers, we only bring them the most relevant opportunities – and we can talk to them on a level, which many recruiters struggle to do.

And our fleet of AI agents is constantly scouring the marketplace for the best matches, scoring & reasoning before handing off to us so that we can build the human relationships that drive Example. Work with us, and you get ALL of our candidate data, our reasoning and our agents’ discoveries.

But best of all, you’ll get your hire – a human-led, agent-supported selection, from our network.

Candidate #2417ANONYMISED
Member of Marketing Staff · Series A AI startup
New York, United States7 yrs in marketing90% profile complete
Current ability ★★★★★Potential ★★★★★MBA  No
13
STARTUP
VALUE
STKMOVPROTRJSUPHNDNUMAI
Stickability18

Averages 2.8 yrs per employer over 2 past employers; 3.2 yrs in current job

Likelihood to move16

Scored from time in current role against their usual tenure pattern

POSITIONS
GrowthUnconvincing7
Product MarketingUnconvincing7
Demand GenUnconvincing7
Field MarketingAccomplished12
Content MarketingAccomplished15
GeneralistAccomplished15
Startup Value: startup record 19 · degree 19 · no MBA
PEDIGREE
Study19

Ivy League university (top-tier)

Startup quality20

Employers: venture-backed AI startup (A-tier)

An anonymised scorecard from our talent scouting platform.
WHY EXAMPLE?
92%of our candidates are still with their employer two years on
5–10days to your first shortlist, fully vetted & hand-picked
20years in marketing, from SaaS marketer to agency MD to CMO
5%of our fee is deferred 24 months, so we have a stake in success. Don't stay? Don't pay.
25interviews per week on average, per recruiter
6AI agents trained to pattern match and build long-lists for human selection
WHAT PEOPLE SAY — hiring managers and candidates, on the record
4.4/5 on Trustpilot →
★★★★★

“After months of searching on our own, Gareth found the perfect profile within just a few weeks.”

Patricia Barbosa
Hiring manager
Hiring manager
via Trustpilot
★★★★★

“Gareth took the hassle out of the entire process, and put together a strong, well-curated shortlist of genuinely high-quality candidates.”

Shane GB
Hiring manager
Hiring manager
via Trustpilot
★★★★★

“Gareth understood our business and sent us some amazing candidates pretty quickly. As Gareth said, unicorns do exist, I just needed him to find them.”

Emily Bradley
Head of Business Operations, FatJoe
Hiring manager
Read the case study →
★★★★★

“Gareth was instrumental in helping me land my next job and secure a higher salary.”

Sanjana Satish
Candidate placed
Candidate placed
via Trustpilot
LIVE ROLES — Open right now
REPORTS & GUIDESSee all 25 reports →
PIPELINE — Our weekly newsletterSee all issues →
CANDIDATES — Worth meeting right now

Senior Product Marketing Manager

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✓ Senior product marketer in B2B SaaS and data and information services✓ 13+ years of marketing experience

GTM & Marketing Lead

New York area, USAI / B2B SaaS
✓ Ex-TV creative exec turned product marketing and GTM lead at an AI startup✓ Programmed TV shows and pilots at major media companies before moving to tech

Founder

NYHealth AI
✓ Helped a connected-fitness brand reach a $20M run rate; built its brand voice✓ Founder of a health-AI platform; earlier sole business hire at a university spin-out

Head of Marketing

NYB2B SaaS / fintech
✓ $1.2M budget turned into $6.4M pipeline and $3M+ influenced ARR✓ Lifted close rate from 21% to 29% and cut CAC 19% as demand gen manager✓ Built a company's websites with AI as Head of Marketing

Senior Product Marketing Manager

NYB2B SaaS
✓ Built product marketing from scratch at a session-replay SaaS company✓ Now Senior Product Marketing Manager at an accounting automation platform

Senior Product Marketing Manager

South Carolina AreaTechnology
✓ Senior product marketing manager with 13+ years of experience

Head of Marketing

Canada (flexible to relocate)SaaS / AI
✓ Relaunched a company's website and positioning; organic traffic up 87%✓ Delivered 120% ROI from organic channels and ran analyst relations✓ Grew top-of-funnel leads 50% monthly and MQLs 35% as product marketing lead

Expert Consultant, Marketing

NYConsulting
✓ Drove a 358% ROAS increase by restructuring a paid search programme✓ Advises consumer, retail and financial brands on paid media and testing✓ Managed a team of up to six and built its training curriculum
THOUGHTS — From the blogSee all 38 posts →
CASE STUDIES — Real briefs, real hiresSee all 8 case studies →
MARKETING UNFILTERED — The podcastSee all 15 episodes →
WORKING WITH US

Contingent

✓ Per role, exclusive only✓ 12-month guarantee✓ 25%

Retained

✓ Priority hire, 12-month guarantee✓ 5% deposit✓ 5% on interview✓ 10% on start date✓ 5% on 2-year tenure

Embedded

Scale your GTM function long-term.

✓ Significant savings vs contingent & retained✓ Our services, in-house
HOW WE WORK

Eight stages, one search — nothing skipped

If there's friction in the recruitment process, that's a good thing — so long as the candidate experience is frictionless. It means we're rigorous in selection, rigorous in scrutiny, but fair and transparent with everyone involved. Because out of friction comes a solution — the archetype you want. Or better. This is our process…

1

The Brief

We need to understand you
…why you're hiring
…what your challenges are
…the archetype you need
2

The Agents

We run 6 agents to source & assess
We run a search by hand in parallel
Candidates are scored & prioritised
We tweak & adjust the search and run again
3

The Calibration

We work with you to calibrate on profiles
We build a report to show our progress
We discuss ideal profiles, questions to ask
We adjust the search and keep sourcing
4

The Outreach

We build our campaign
We define our messaging
We run our email & linkedin campaigns
We make initial phone calls
5

The Assessment

We hold 30-minute calls with candidates
Notes are held against the candidate in the system
All calls are with a former marketer
We develop our shortlist for presentation
6

The Shortlist

We present our final shortlist
Reasons why, reasons why not
We arrange interviews for you
We act as the independent liaison
7

The Process

We work through to negotiation
We help you prepare the offer
We help you prepare for onboarding
We stay in touch throughout onboarding
8

The Proof

We only bill the final 5% on 24 months (if they are still there)
92% of our candidates stay at least 24 months
0% of our candidates have failed probation
All of our trustpilot reviews are five-star *****
Questions worth asking

Point us at the role. We'll deliver the shortlist.

Tell us a bit about what you're after below, chat it through with ExampleBot, or just grab a time directly with Gareth.

SEND US A MESSAGE
WHICH BEST DESCRIBES YOU?
OR, TALK IT THROUGH

Prefer a conversation, or want to just get straight into Gareth's diary? Either works.

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