← Current rolesConstruction Technology · New York
Founding Marketer
$130K-$160K base + competitive equityWe are looking for a Founding Marketer with 3-7 years of experience to be the first marketing hire at the company, an AI platform transforming how construction capital program owners manage their projects. You will take the company's story out of the founders' heads and put it into the market - owning messaging, content, events and pipeline generation for a product with $150K-$400K contract values sold to large, traditional organisations. This is a true zero-to-one role: no team, no agency, no existing playbook. You'll be a self-starter who absorbs context quickly, thinks in terms of customer value (not just features), and ships work independently - with a path to leading a team in around two years.
What you'll be doing:
- Own all content creation - case studies, blog posts, newsletters, LinkedIn posts, customer stories and sales collateral - translating technical product capabilities into compelling value narratives for non-technical enterprise buyers
- Build and run the company' conference and event presence end-to-end, from selecting and sponsoring events to booth logistics, pre-event outreach and post-event pipeline follow-up (expect significant travel, especially September through November)
- Develop and refine the company's core messaging and positioning, working closely with the founders and sales team in the office
- Experiment with new channels and tools - AI-powered workflows, LinkedIn ads and creative campaign ideas - to generate qualified pipeline for the sales team
- Support the two-person sales team with ready-to-use collateral, demo materials and objection guides
About the company: the company is building the AI platform for construction capital program owners - collecting, organising and analysing project data and documents so owners make better decisions and ditch manual work. It's a massive industry that modern software has barely touched. Founded in 2020 and backed by $7.7M from Primary Venture Partners, Pear VC, Flybridge and LDV Capital, the company is a lean, AI-native team that has 4-5x'd output through modern workflows. Real equity upside and ground-floor ownership. Hybrid in Midtown Manhattan, 3 days a week. Visa transfers (OPT, H1B) considered.
Interview process: 30-min intro with co-founder Dareen; 1-hour marketing deep dive (bring ideas on the website/messaging and writing samples); 45-min session with a member of the sales team; 45-min final with co-founder Amir.
What we're looking for
- •Experience scaling a growth function at a B2B SaaS startup from 0-1 (seed to Series B)
- •Portfolio of self-produced marketing content (case studies, blog posts, newsletters, website updates, LinkedIn posts)
- •Ability to translate technical product features into customer value using second-order thinking
- •Able to work in-office in New York City 3 days/week (Tue-Thu) without a long commute
- •3-7 years of experience as a B2B marketer or founding marketer
- •Founding or sole-marketer experience managing multiple growth channels
- •Hands-on paid advertising experience (LinkedIn Ads, Google Ads, Meta Ads)
Nice to have
- •Background in construction tech, proptech, AEC, facilities, vertical AI, data infrastructure or enterprise systems. Experience running conference/event programmes end-to-end for enterprise B2B. Fluency with AI tools for content production and marketing workflows (Clay, generative AI). Open to visa transfers (OPT, H1B).