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Head of Storytelling
$140K - $200K + competitive equityHead of Storytelling for the company, the operating system for autism care — software that helps ABA clinicians start, run and scale their own practices (billing, payroll, scheduling, clinical documentation, parent communication). Zero to $5.5M net revenue in one year, 30% month-over-month growth, $12M raised. The role owns the company's organic social storytelling across Instagram, TikTok, LinkedIn and Facebook with a heavy emphasis on short-form vertical video, builds and manages a creator/influencer/freelancer network (mommy bloggers, clinician creators), creates content hands-on (briefs, on-camera, carousels, graphics) while managing an offshore social media manager, owns the content calendar and brand guidelines, and connects content performance to down-funnel metrics (intake form submissions, patient starts, cost per converted user). Explicit stated path to VP of Marketing. Already doing 100K+ impressions/week. Playful 'Duolingo energy in healthcare' brand.
VISA: open to visa transfers (OPT, H1B transfers).
TECH STACK: Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, Meta Ads, AI content tools, short-form video editing.
What we're looking for
- •Grew and managed a content operation from scratch (Instagram, Facebook, TikTok etc)
- •Experience marketing in B2C healthcare, ideally at a startup
- •Portfolio of short-form vertical video content they created or directed
- •Able to both create content hands-on and design the overall content strategy
- •Based in NYC or genuinely open to relocating to NYC for a 5-day on-site role
Nice to have
- •Experience connecting organic social content to down-funnel business metrics (intake forms, cost per converted user)
- •Experience working with sensitive audiences such as families of children with autism
- •Experience building and managing a creator/influencer network
- •Experience managing an offshore or freelance content team