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Healthcare Technology · New York

Head of Storytelling

$140K - $200K + competitive equity
Head of Storytelling for the company, the operating system for autism care — software that helps ABA clinicians start, run and scale their own practices (billing, payroll, scheduling, clinical documentation, parent communication). Zero to $5.5M net revenue in one year, 30% month-over-month growth, $12M raised. The role owns the company's organic social storytelling across Instagram, TikTok, LinkedIn and Facebook with a heavy emphasis on short-form vertical video, builds and manages a creator/influencer/freelancer network (mommy bloggers, clinician creators), creates content hands-on (briefs, on-camera, carousels, graphics) while managing an offshore social media manager, owns the content calendar and brand guidelines, and connects content performance to down-funnel metrics (intake form submissions, patient starts, cost per converted user). Explicit stated path to VP of Marketing. Already doing 100K+ impressions/week. Playful 'Duolingo energy in healthcare' brand. VISA: open to visa transfers (OPT, H1B transfers). TECH STACK: Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, Meta Ads, AI content tools, short-form video editing.

What we're looking for

  • •Grew and managed a content operation from scratch (Instagram, Facebook, TikTok etc)
  • •Experience marketing in B2C healthcare, ideally at a startup
  • •Portfolio of short-form vertical video content they created or directed
  • •Able to both create content hands-on and design the overall content strategy
  • •Based in NYC or genuinely open to relocating to NYC for a 5-day on-site role

Nice to have

  • •Experience connecting organic social content to down-funnel business metrics (intake forms, cost per converted user)
  • •Experience working with sensitive audiences such as families of children with autism
  • •Experience building and managing a creator/influencer network
  • •Experience managing an offshore or freelance content team

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