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Technology · New York
Growth Marketing Manager
$120K - $150K base + INJ token package (4-yr vest, 1-yr cliff)The company is a layer-1 blockchain built for finance (founded 2018; never had a layoff). You will own user growth for the company's soon-to-launch consumer trading app, from awareness through acquisition, activation and retention. Run organic and creator-led growth (UGC, KOLs, influencers) on TikTok, Instagram Reels, YouTube Shorts and X. Work with Product, BD, social and design. Build onboarding flows, email drips and in-app campaigns. Lead go-to-market and creator experiments, analyse funnels and turn learnings into growth roadmaps. Direct full-time employee role, paid in USD, with benefits, equipment and home office stipend. Interview process: recruiter screen, marketing team interview, growth case study presentation, cross-functional leadership interview, optional executive interview. Not open to visa sponsorship.
What we're looking for
- •Strong experience in organic social media growth and user-generated content
- •Experience driving user acquisition and growth for consumer-facing (B2C) applications (early-stage)
- •Hands-on experience with UGC, creator, influencer and KOL marketing (TikTok, Instagram Reels, YouTube Shorts)
- •Able to work on-site or hybrid in New York, NY (no relocation support)
- •3-6 years of experience as a growth marketing manager
- •No history of job hopping or short stints
- •Not a pure paid-advertising background (must have organic growth experience)
- •has worked at a consumer fintech brand before
Nice to have
- •Experience at consumer fintech applications (Chime, Alinea Invest, Felix, Robinhood, Cash App)
- •Worked on a lean budget at a startup
- •Comfortable making content and being on camera, with samples of past work
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$130K-$160K base + competitive equityView role →Point us at the role. We'll deliver the shortlist.
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