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AI / Agentic Software · New York

Head of Growth

$250K - $300K base + 0.5%-0.75% equity
The company is the #1 public safety app in the U.S. - real-time 911 alerts and situational intelligence for millions of users, plus the company Enterprise for organisations, cities and security teams. Founded 2017, ~150 people, $133M+ raised from Founders Fund, 8VC, Sequoia Capital and Greycroft. The Head of Growth owns the entire marketing function and reports directly to the Founder & CEO. This is not an executive or people-manager seat: it is a hands-on, AI-native, full-stack marketer who has owned paid, organic, content and analytics end to end at a consumer brand and now runs it with AI agents. Small team (3 people + agents), generous equity. What you'll do: - Own brand storytelling across social, video, press and in-product, mining the company's live archive of real safety events to drive organic growth and earned media - Lead product marketing and GTM for feature launches, city expansions and strategic partnerships across paid, organic and press - Build the B2B marketing engine alongside the enterprise sales team: positioning, messaging, vertical GTM campaigns and collateral that generates pipeline - Run paid install campaigns end to end (Meta, TikTok, Apple Search Ads) with agency support, owning budget allocation, creative testing at volume and CAC / LTV:CAC optimisation - Scale the creator program from infancy into a systematic engine driving in-app content quality, watch time and Week-1 retention What this role is NOT: a legacy corporate marketer who runs marketing through agencies and headcount, a narrow single-channel specialist, a brand-only marketer or an enterprise-GTM-only leader. Location: on-site 5 days a week in New York, NY. Open to visa transfers (OPT, H1B transfers). Compensation: $250K-$300K base plus 0.5%-0.75% equity.

What we're looking for

  • •Has owned a full-stack marketing function end to end (paid, organic/social, content, analytics) at a consumer brand, ideally with a small team and limited resources
  • •AI-native marketer: has rebuilt marketing workflows around AI agents and automation (not just prompting an LLM)
  • •Founder-grade operator: scrappy, high-IQ, all-in startup mentality
  • •4-8 years of experience as a full-stack marketer who has owned the function
  • •Consumer/D2C brand experience, having built a brand people care about (even in a small market)
  • •Hands-on performance marketing: has personally wired up paid channels (Meta, TikTok, Apple Search Ads), ROAS, attribution, analytics and dashboarding
  • •Able to work on-site 5 days a week in New York, NY (already NYC-based or willing to relocate)

Nice to have

  • •Former founder or early operator who started and scaled their own consumer business
  • •Can build a full campaign structure with dozens of creative variants ready to A/B test in an afternoon using AI tools; content, social and creative direction chops
  • •Visibly on an AI journey: builds, writes or posts about how they use agents
  • •Background at a high-growth consumer mobile app (safety-adjacent, real-time, subscription/freemium, fintech, fitness, mobility or marketplace)
  • •Enough B2B exposure to support an enterprise sales team (positioning, messaging, vertical GTM campaigns)
  • •Experience building or scaling a creator/UGC program

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