Demand Generation Manager
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Company Overview
[Your Company Name] is a high-growth, Series A/B funded SaaS company that is transforming the [Your Industry] industry. Our platform is used by leading companies like [List 2-3 impressive customer logos] to [explain the value proposition]. We have a strong product-market fit and are now scaling our go-to-market team to accelerate our growth.
Role Overview
As a Demand Generation Manager, you will be a key player in our growing marketing team. You will be responsible for owning and scaling a specific set of demand generation channels (e.g., paid search, paid social, SEO). You will work closely with our sales and marketing teams to ensure that we are generating a predictable pipeline of qualified leads.
Key Responsibilities
- Channel Ownership: Own the strategy, execution, and optimisation of a specific set of demand generation channels.
- Campaign Management: Plan, execute, and optimise multi-channel demand generation campaigns.
- A/B Testing & Optimisation: Continuously test and optimise our campaigns to improve performance.
- Analytics & Reporting: Track and report on all demand generation activities, and use data to optimise our campaigns.
Required Qualifications
- 3-5+ years of experience in demand generation at a B2B SaaS company.
- Proven track record of success in managing and scaling demand generation channels.
- Hands-on experience with marketing automation platforms and other martech tools.
- Excellent analytical skills and a data-driven mindset.
Preferred Qualifications
- Experience in the [Your Industry] space.
- Experience with both product-led and sales-led growth motions.
What Success Looks Like in the First 90 Days
- You have taken ownership of your channels and have a clear plan for how to scale them.
- You have launched several new campaigns and can demonstrate their impact on key business metrics.
- You have built strong relationships with your key stakeholders in sales and marketing.
Compensation Package
- Salary: US: $100,000 - $130,000 | UK: £55,000 - £70,000 | EU: €60,000 - €75,000
- Equity: 0.02% - 0.1%
- Bonus: 10-20% of base salary
- Benefits: [List your company benefits]
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