Director/VP of Demand Generation
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Company Overview
[Your Company Name] is a global leader in the [Your Industry] space. We are a profitable, high-growth company with a multi-product portfolio and a large, diverse customer base. We are looking for a seasoned and strategic leader to own our global demand generation function and drive the next phase of our growth.
Role Overview
As the Director/VP of Demand Generation, you will be a key member of our senior marketing leadership team. You will be responsible for leading a large, global team of demand generation marketers and owning our global pipeline generation strategy. This is a highly strategic role with a significant impact on our business.
Key Responsibilities
- Team Leadership: Lead, mentor, and grow a global team of demand generation marketers.
- Global Pipeline Strategy: Own our global pipeline generation strategy, ensuring that we are generating a predictable and scalable pipeline of qualified leads for our global sales team.
- Multi-Channel Expertise: Have deep expertise across all demand generation channels, including digital, field, and channel marketing.
- Marketing Technology & Operations: Own our global martech stack and marketing operations function.
- Analytics & Reporting: Build a world-class analytics and reporting function that provides deep insights into our demand generation performance.
Required Qualifications
- 12-15+ years of experience in demand generation at a B2B SaaS company.
- 5+ years of experience leading a global demand generation team.
- Proven track record of success in a high-growth, multi-product company.
- Excellent strategic thinking, communication, and leadership skills.
Preferred Qualifications
- Experience in the [Your Industry] space.
- Experience with M&A and integrating new products into a portfolio.
- Experience with both product-led and sales-led growth motions at scale.
What Success Looks Like in the First 90 Days
- You have established yourself as a trusted leader and partner to your team and the executive team.
- You have a deep understanding of our business, our products, and our market.
- You have developed a clear strategic plan for the demand generation function that is aligned with our overall company goals.
Compensation Package
- Salary: US: $180,000 - $250,000+ | UK: £100,000 - £140,000+ | EU: €110,000 - €150,000+
- Equity: 0.01% - 0.08% (private companies) or RSUs $40,000 - $120,000 annually (public companies)
- Bonus: 25-40% of base salary
- Benefits: [List your company benefits]
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