Founding Demand Generation Manager (Seed/Series A)
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Company Overview
[Your Company Name] is a venture-backed startup on a mission to revolutionise the [Your Industry] space. We have developed a groundbreaking platform that [briefly explain what your product does]. We have achieved early product-market fit, with a small but passionate customer base, and are now looking for our first demand generation hire to build our lead generation engine from the ground up.
Role Overview
As our Founding Demand Generation Manager, you will be the first dedicated demand gen hire and a critical member of our early-stage team. You will be responsible for building and scaling our lead generation engine, from strategy to execution. This is a unique opportunity to build a demand generation function from scratch and have a massive impact on the trajectory of our company.
Key Responsibilities
- Demand Generation Strategy: Develop and own our overall demand generation strategy.
- Campaign Execution: Plan, execute, and optimise multi-channel demand generation campaigns (e.g., paid search, paid social, email, webinars).
- Marketing Automation: Own our marketing automation platform (e.g., HubSpot, Marketo) and build our lead nurturing and scoring capabilities.
- Analytics & Reporting: Track and report on all demand generation activities, and use data to optimise our campaigns.
- Website Management: Own our website and be responsible for optimising it for conversion.
Required Qualifications
- 3-5+ years of experience in demand generation at a B2B SaaS company.
- Proven track record of building and scaling a demand generation engine from the ground up.
- Hands-on experience with marketing automation platforms and other martech tools.
- Excellent analytical skills and a data-driven mindset.
Preferred Qualifications
- Experience as an early-stage marketing hire.
- Experience in the [Your Industry] space.
- A strong understanding of both product-led and sales-led growth motions.
What Success Looks Like in the First 90 Days
- You have a clear understanding of our target audience and have developed a demand generation strategy to reach them.
- You have launched your first demand generation campaigns and are generating a consistent flow of qualified leads.
- You have implemented a marketing automation platform and have a basic lead nurturing and scoring system in place.
Compensation Package
- Salary: US: $90,000 - $115,000 | UK: £50,000 - £60,000 | EU: €55,000 - €65,000
- Equity: 0.05% - 0.25%
- Benefits: [List your company benefits]
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