Head of Demand Generation
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Company Overview
[Your Company Name] is a category-leading, Series B/C funded SaaS company in the [Your Industry] space. We are on a mission to [state your mission]. We have a rapidly growing team, a passionate customer base, and are backed by top-tier investors. We are now looking for a strategic and experienced leader to build and lead our demand generation function.
Role Overview
As the Head of Demand Generation, you will be responsible for building and leading a world-class demand generation team. You will own our overall demand generation strategy, and you will be a key member of our marketing leadership team. This is a high-impact role with the opportunity to shape the future of our company.
Key Responsibilities
- Team Leadership: Build, mentor, and lead a team of high-performing demand generation marketers.
- Demand Generation Strategy: Own our overall demand generation strategy, from top-of-funnel awareness to bottom-of-funnel conversion.
- Pipeline Generation: Be responsible for generating a predictable and scalable pipeline of qualified leads for our sales team.
- Marketing Technology: Own our martech stack and ensure that we have the right tools and processes in place to scale.
- Analytics & Reporting: Build a data-driven demand generation function that is constantly optimising for performance.
Required Qualifications
- 8-10+ years of experience in demand generation at a B2B SaaS company.
- 3+ years of experience managing and leading a demand generation team.
- Proven track record of building and scaling a demand generation function.
- Excellent strategic thinking, communication, and leadership skills.
Preferred Qualifications
- Experience in the [Your Industry] space.
- Experience with both product-led and sales-led growth motions.
- Experience working in a high-growth, fast-paced environment.
What Success Looks Like in the First 90 Days
- You have built a strong relationship with your team and key stakeholders across the business.
- You have conducted a comprehensive audit of our current demand generation activities and have a clear plan for how to improve them.
- You have developed a 6-12 month strategic plan for the demand generation function.
Compensation Package
- Salary: US: $150,000 - $200,000 | UK: £90,000 - £120,000 | EU: €100,000 - €135,000
- Equity: 0.02% - 0.1%
- Bonus: 20-30% of base salary
- Benefits: [List your company benefits]
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