Product Marketing Manager
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Company Overview
[Your Company Name] is a venture-backed startup on a mission to revolutionise the [Your Industry] space. We have developed a groundbreaking platform that [briefly explain what your product does]. We have achieved early product-market fit, with a small but passionate customer base, and are now looking for our first marketing hire to build the foundations of our go-to-market engine.
Role Overview
As our Founding Product Marketing Manager, you will be the first dedicated marketing hire and a critical member of our early-stage team. You will be responsible for shaping our narrative, defining our go-to-market strategy, and building the foundational assets we need to scale. This is a unique opportunity to build a marketing function from the ground up and have a massive impact on the trajectory of our company.
Key Responsibilities
- Positioning & Messaging: Develop and own our company and product positioning, messaging, and value proposition.
- Go-to-Market Strategy: Plan and execute the launch of new features and products.
- Sales Enablement: Create and maintain a library of sales collateral, including pitch decks, one-pagers, case studies, and competitive battlecards.
- Customer & Market Insights: Conduct market research and customer interviews to deeply understand our target audience and their pain points.
- Initial Demand Generation: Work with the founding team to run early-stage demand generation experiments and build our initial pipeline.
Required Qualifications
- 3-5+ years of experience in product marketing at a B2B SaaS company.
- Proven track record of successfully launching and marketing new products.
- Excellent written and verbal communication skills.
- A strong bias for action and a willingness to roll up your sleeves and get things done.
Preferred Qualifications
- Experience as an early-stage marketing hire.
- Experience in the [Your Industry] space.
- A strong understanding of both product-led and sales-led growth motions.
What Success Looks Like in the First 90 Days
- You have conducted 10+ customer interviews and have a deep understanding of our ICP.
- You have developed a clear and compelling messaging framework that is being used consistently across the company.
- You have created a core set of sales enablement materials that the sales team is using to close deals.
Compensation Package
- Salary: US: $140,000 - $170,000 | UK: £85,000 - £110,000 | EU: €95,000 - €120,000
- Equity: 0.1% - 0.5%
- Benefits: [List your company benefits]
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