The Great Unbundling of Marketing
In this episode, we explore the "great unbundling" of marketing and what it means for the future of the industry. The marketing landscape is experiencing significant shifts, from hiring patterns in product marketing to the decline of the traditional CMO role. Join us as we discuss how economic pressures are reshaping B2B SaaS companies, impacting everything from revenue growth strategies to gender diversity in leadership. We'll unpack the data showing how experienced marketers are being prioritised while junior talent is left behind, and why DEI initiatives are being de-prioritised despite their proven link to profitability.
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