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Legal Tech · New York

Growth Marketer (founding marketing hire)

$175,000 - $235,000 (up to $255,000 for exceptional) + competitive equity
The company is the primary source of real, proprietary enterprise data for frontier AI labs: it acquires business data, de-identifies it and licenses it to the labs. Built by the team behind Sunset (the platform that helps venture-backed startups wind down gracefully), which scaled to an 8-figure run rate; the company went from $0 to a multi-8-figure run rate in months. Small in-person team in Dumbo, Brooklyn. This is the founding marketing hire: build a repeatable acquisition engine from scratch across both the Wind-down and Data Partnerships motions, beyond today's referral-driven pipeline. The main pain point is acquiring data sets by reaching C-suite executives of many companies. What you'll do: - Build the marketing function from zero - no playbook, no prior marketing hire - Test and scale new channels (paid, SEO/AEO/GEO, content, web and more) to generate qualified MQLs across both motions - Ship landing pages, campaigns and workflows yourself with AI tools - no waiting on design or engineering - Make fast decisions with incomplete data: kill what isn't working, double down on what is - Track and report your own results honestly, owning the full funnel from experiment to qualified lead Hiring manager: Brendan Mahony (Founder & CEO). Interview process: intro chat (20 min), channel strategy review (1 hr), take-home using Sunset's real anonymised data (3.5-4 hrs, AI tools encouraged), 3-hr onsite, references. Visa transfers (OPT, H1B) supported. Ideal backgrounds: high-growth Series A-C startups with strong growth functions (Ramp, Brex, Mercury, Deel, Rippling, Vanta, Notion, Linear, Vercel), AI-native/data startups (Jasper, Copy.ai, Writer, Scale AI, Labelbox, Anthropic, Cohere, Hugging Face, Runway), B2B startups selling to founders/VCs/finance/legal (Carta, AngelList, Clerky, Pulley, Firstbase, Pilot, Puzzle, Fondo), scrappy full-stack growth teams (Loom, Calendly, Webflow, Retool, Airtable, Zapier, beehiiv, ConvertKit/Kit, Lattice).

What we're looking for

  • •Built marketing channels from 0-1 at a fast-growing, early-stage startup
  • •Demonstrated MQL growth with measurable outcomes across multiple growth channels
  • •Experience using AI to build integrations and micro products
  • •Must work in-person 5 days/week in Brooklyn
  • •2-6 years of experience in growth/performance marketing
  • •Not a job hopper - no multiple roles under ~1 year without a clear reason
  • •Not solely from large, slow-moving companies - must have fast-growth startup experience

Nice to have

  • •Experience marketing to C-suite executives
  • •Strong pedigree school, or clear signs of exceptionalism (unique achievements)
  • •Generalist who can build integrations and micro products with AI

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