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AI / Marketing Technology · New York

Founding Growth Lead

$170K-$225K base + 0.5-0.8% equity
the client is an AI-native growth/data platform for D2C and paid-acquisition teams, helping VPs of Marketing/Growth understand customer acquisition and optimize spend allocation (agentic media buying). Founding Growth Lead will build marketing and pipeline generation from zero as the second GTM hire, owning pipeline as primary KPI across content, partnerships, paid, and organic channels, with a path to leading the marketing org within a year.

What we're looking for

  • •3-5 years experience in growth/marketing at a high-growth startup (e.g. Ramp, Whatnot, YC companies), OR 1.5-3.5 years at MBB consulting (McKinsey, Bain, BCG) ideally followed by startup experience
  • •Generated pipeline or built GTM channels from scratch (zero-to-one)
  • •Experience marketing to performance marketers or D2C/e-commerce brands
  • •Bachelor's degree from a strong university
  • •Content marketing and organic channel experience (LinkedIn, SEO, blog, case studies)
  • •Must work on-site in NYC 5 days/week - no remote
  • •Ex-founder or co-founder experience preferred

Nice to have

  • •Ex-founder/co-founder experience; comfortable with AI tools, marketing automation, CRM, GTM automation tools
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