Founding Growth Lead

the client is an AI-native parent brokerage helping independent freight agents start and scale their own agencies, replacing the legacy "agent program" model at big-box brokerages with AI-native back office, carrier sales automation, quoting, email triage/routing and fraud prevention. Seed-stage (founded early 2025, ~$10M raised), ~$500K ARR signed in first three months, team of 4 in Brooklyn, NY. Founded by Dan Friedman (sold prior ed-tech business to Chegg; founded Moxie, scaled past $400M valuation), backed by Boulton & Watt. The Founding Growth Lead owns everything top-of-funnel: defining target personas, positioning, and channel strategy to generate qualified conversations with independent freight agents; running structured growth experiments across outbound, events, community (e.g. Reddit) and content; building and executing an ABM approach against a ~5,000 account universe prioritising high-ACV targets ($50K-$500K annual value); developing tentpole content (case studies, data dives, benchmarks); planning small in-person event series (e.g. dinner series) across multiple cities; and working directly with the founder to mine sales calls for objections, language and insights.