Head of Product Marketing

Original Paraform listing: https://www.paraform.com/company/the client/cmt7fgukn00180cl8usqub2yd the client is a rapidly growing private global B2B fintech company on a mission to reshape the way businesses transact. Our tech-based solution makes purchasing fast and easy for enterprise buyers. Recognized in the ProcureTech 100 for Procurement Innovation, our SaaS platform and accompanying services completely transform the buying experience for large companies around the globe — buyers enjoy the simplicity of the client for their purchases, vendors get paid faster, and procurement teams gain increased control over purchases. We serve companies in the Global 2,000, and we've raised over $130M from leading investors including Goldman Sachs, 9Yards Capital, JP Morgan, American Express, Altos, Craft, and NFX. Available in almost 50 countries, the client is expanding its already robust footprint. Founded 2011. ~270 employees. Series C. This is the first Product Marketing hire at the client, reporting directly to the CEO (Jeremy Lappin — linkedin.com/in/jeremy-lappin-555718), and you'll be building the PMM function from scratch across a platform live in ~50 countries. What you'll do: - Build the entire Product Marketing function from scratch — defining processes, launch frameworks, and operating cadence as the first PMM hire reporting directly to the CEO - Develop compelling positioning and messaging across the product portfolio, translating complex fintech capabilities into simple, customer-focused value propositions - Own the end-to-end go-to-market strategy for new products, features, partnerships, and market expansions (the client launches new countries multiple times a year) - Equip sales and customer success teams with enablement tools — battle cards, pitch decks, competitive intel — to win enterprise deals - Conduct customer interviews and win/loss analysis to develop deep market understanding and influence product strategy - Establish KPI frameworks that tie Product Marketing work to measurable business impact - Create differentiated messaging by customer segment, industry, region, and buyer persona across 50+ countries Compensation & benefits: $210K-$250K base salary + annual bonus + equity. Series C package including medical, dental, vision, 401K, and unlimited PTO. Location & travel: Remote, East Coast hours. Must be based in or near Miami, Boston, or New York. Travel required 4-5 times per year (~25%) to company offices for in-person collaboration with the executive team. Visa: Open to visa transfers (e.g. OPT, H1B transfers) and open to new visa sponsorships (e.g. new H1B, TN).