Director of Marketing

[the client SEARCH — employer name must never be shared with candidates, in outreach, LinkedIn messages, or emails until they sign an NDA. Candidates learn the employer's identity once they reach an interview.] A portfolio company consisting of three K-12 fundraising platforms serving elementary and middle schools nationwide: a literacy-based reading fundraiser, a movement/activity-based fundraiser, and an online silent-auction platform. Processes close to nine figures in donations annually, serving tens of thousands of schools, PTAs/PTOs, and nonprofits. Backed by institutional investors (collectively north of $1B AUM), with sustained double-digit organic growth plus three completed acquisitions with more planned. We need a highly data-driven marketing leader with 3-10 years of experience in growth marketing who has owned full-funnel demand generation for web-based, self-serve platforms. The role is a player-coach: building strategy and executing personally, not just managing. Track record of using analytics to identify and scale growth loops that compound over time is essential. Bonus points for K-12/education/nonprofit fundraising experience and for having rebuilt marketing workflows around AI tooling. What you'll do: - Own full-funnel marketing across three brands — SEO, paid acquisition, lifecycle/CRM, social, content, partnerships, and conversion optimization. - Consolidate three separate marketing teams into one integrated function organized by capability rather than brand — redesigning roles, eliminating duplicate seats, and rebuilding workflows around AI tooling within the first 90 days. - Build and instrument growth loops (referrals, rebook cycles, cross-brand exposure, historical event re-engagement) into scalable, measurable engines. - Establish rigorous marketing analytics and measurement — channel-level attribution, CAC and marginal CAC, and a reporting layer the CEO and board can act on. - Drive an experimentation culture — weekly cadence of live tests, pre-registered hypotheses, honest readouts, fast iteration across landing pages, signup flows, donation pages, lifecycle programs. - Own the marketing P&L — budget, channel mix, and spend allocation. - Leverage AI aggressively across creative production, campaign copy, audience building, reporting, and competitive research. - Develop customer segmentation strategy across school tiers and adjacent segments. Reports to the CEO. Small physical company presence in the central US; leadership team works remotely. Fully remote-first with occasional in-person meetings. Interview process: first round with CEO and CFO, then an in-person case study. Not open to visa sponsorship (US citizens/Green Card holders only). Looking to hire 1.