Director, Marketing Operations

The company is the AI-powered end-to-end go-to-market platform (210M+ contacts, 35M companies), profitable and growing fast, rebuilding the product around AI and agents. The Director of Marketing Operations (6+ years) gets the most ARR out of every lead, user and account across self-serve and sales-led motions. Senior operator from a product-led B2B SaaS company who has led teams at Director level and can point to ARR gains, not just lead or MQL volume. Reports to the VP of Revenue Operations; sets strategy and stays hands-on with analysis and systems. What you will do: - Own the lead, user and account lifecycle end to end across self-serve and sales-led: definitions, MQL/PQL scoring, routing, SLAs and the funnel waterfall. - Build a revenue leakage model within 90 days (stalled users, missed PQL signals, unworked leads, bad routing, attribution gaps) and reduce it every quarter. - Co-author global and regional marketing plans and build the budget-to-ARR model. - Own attribution and measurement across paid, organic, lifecycle, product, field and outbound. - Run the marketing performance cadence (weekly funnel reviews, QBR inputs, forecasts) and partner with Sales Ops to turn intent and product usage signals into targeted outbound in Apollo using AI and automation. Tech stack: Salesforce, marketing automation, the company, the company, SQL.