Growth Lead

Growth Lead to own activation programmes end-to-end at a fast-growing, profitable, venture-backed B2B data and software startup in New York. Revenue is doubling annually and the team reports directly into leadership. Responsibilities: - Bring more of the right customers in, starting with how they hear about us - Experiment with and launch new campaigns across every channel: paid, ABM, events, partnerships and whatever works next - Run and evaluate campaigns, and build the winners into programmes that scale - Build and manage the media plan and budget, moving quickly to back what works and kill what doesn't Who you are: - B2B demand generation or growth marketing experience at a fast-growing company - Fluent across the whole marketing function: you know demand only works when positioning, brand and sales pull the same way - A track record of driving top-of-funnel at scale (hundreds of qualified demos a month) - You understand funnel metrics and attribution but don't use them to replace judgement - You care about leverage and dislike busywork - You follow startups the way some people follow sports - Bonus: you have built demand gen from zero at an early-stage company Reports to the Head of Growth and Marketing. Full-time, hiring one person. Hybrid in New York City.