Head of Content

A well-known US consumer app used by millions of people, sitting on a huge library of live, user-made video that almost never reaches social media. Well funded, small AI-native team, in the office five days a week in New York. The Head of Content owns all content on every social channel, including user-generated content. This is not a creator seat: you bring in the creators, set the bar and run the output. The job has two halves: get what happens inside the app seen outside it, and turn the organic content that wins into paid ads that bring in sign-ups the team can count. What you'll do: - Rebuild the company's own channels on TikTok, Instagram Reels, YouTube Shorts and X from zero, with daily posting - Recruit and run a roster of creators and clippers, each covering a different audience or angle, with loose briefs and performance-linked pay - Read every organic post on hook rate, hold rate, shares, saves and comments, and decide within 48 to 72 hours which posts earn paid spend - Put winners live as TikTok Spark Ads and Meta partnership ads, tied to sign-ups and cost per sign-up by creator, concept and hook - Package the founder's story and the work of the safety operations team for social - Work with the growth, product and machine learning teams on in-app sharing and distribution Reports to the founder and CEO. Hands-on, scrappy, UGC-native or founder-led profile; not a director seat. Location: on-site 5 days a week, Tribeca/New York. Not open to visa sponsorship at this stage. Compensation: $150K-$190K base plus equity.